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Hitmen Unveil Virtual Plans for ‘TELUS BE BRAVE’

Calgary, AB – The Calgary Hitmen Hockey Club is proud to announce the fifth annual TELUS BE BRAVE event is going virtual.

Traditionally held as an #EndBullying hockey game at Scotiabank Saddledome in front of over 12,000 students, this year’s event is moving online due to COVID-19 restrictions.  In conjunction with Pink Shirt Day on Wednesday, February 24th, the TELUS BE BRAVE #EndBullying Online Event will be streamed live at HitmenHockey.com and delivered as a 50 minute package to three difference audiences.

  • 9:00 a.m. Elementary classes
  • 10:00 a.m. Middle and Junior High classes
  • 11:00 a.m. High School Classes

“The Calgary Hitmen cannot be more thankful and appreciative of TELUS and our supporting sponsors, our guest speakers, school administrators and teachers and our community to make this initiative a reality in a most challenging year,” said Hitmen Vice President and Alternate Governor Mike Moore.  “The opportunity to host this virtual event is even more important in an effort to reach our youth and provide them the confidence to speak up and out with the message to end bullying.”

TELUS Wise ambassador, Calgary Stampeders alumnus, and member of the Calgary Fire Department Randy Chevrier will be the host while Singer, Songwriter, Speaker and Founder/CEO of ‘No Time for That’ Elsie Morden will share her powerful message with students.  Both speakers are presented by A1 Chesney Service Experts.

“I am so excited to BE BRAVE and share my story and songs with youth in Alberta this year,” commented Morden.  “I was bullied both in school and also as a young adult so I know what it is like and know how harmful it can be. I also know that there is hope and that standing up really does make a difference. There is no time for bullying and I’m so glad that the Calgary Hitmen and Alberta students agree!”

The TELUS BE BRAVE #EndBullying Online Event is open to all schools in the Calgary and surrounding area and is FREE of charge.  Teachers are encouraged to register starting tomorrow, Thursday, February 4th at 12:00 p.m. through hitmenhockey.com/be-brave.  The first 25 classes to do so win a $100 Amazon Gift Card and a Hitmen swag pack courtesy of TELUS while every class will receive a TELUS BE BRAVE resource package.

“Youth are spending more time online now due to COVID-19, increasing the chances they’ll witness or experience cyberbullying, and making digital safety education more important than ever before,” said Nimmi Kanji, Director of TELUS Wise. “We’re thrilled to partner with the Hitmen again on this annual event and share our TELUS Wise digital literacy program and #EndBullying messages with youth.  While it’s different from the games we’ve enjoyed in past years, it is a wonderful event for children as they will learn how they can help end bullying and leave feeling inspired to be kind to others online.”

Students are encouraged to share their messages of kindness on social media leading up to and the day of the virtual event by using the hashtag #TELUSBEBRAVE.  All notes of kindness will then be posted to the BE BRAVE Wall that will be shown during the presentation and on social media.

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